Pipeline

Every listing, complete.

Pipeline enriches the listings you already have and builds the ones you're missing, from the EAN: specs, content, images and safety information, in your template.

Enrich what you have

Same product. A listing that sells.

Your listing as it is today, and as Pipeline completes it: more specs, bullets, a real description, questions and answers, images and safety information. Enriching costs half of creating, because the category, images and context are already there.

Illustrative example. Completeness measured against your template and against what the market shows for the same EAN.

Weak listings cost more than one team.

Marketing

Traffic that doesn't convert.

Thin listings lose the visit you paid for.

Brand

Products that look worse online.

Your best products, described like your worst.

Leadership

A catalogue that sells less.

Every incomplete listing is revenue left on the shelf.

Content teams

A backlog that never ends.

Pipeline clears it. Your team decides what goes live.

Illustrative example.
Create what you don't

Barcode in. Listing out.

Your category treeEach product placed in your own taxonomy.
Your templateCharacteristics, the way you define them.
Content that sellsTitle, bullets and description.
ImagesFetched again until found.
ComplianceSafety information, CE declaration, manuals.
ERP-readyMPN, brand and feature list, normalised.

In the languages you sell in.

Every listing written in your markets' languages. More than 20 available.

Up to 100 products a minute.

One EAN or fifty thousand, without a content team scaling alongside it.

Pay for results.

You pay only for listings we enrich or create.

Three levels

Enrich what you have. Create what you don't.

Choose the level each listing needs. Enriching costs half of creating.

Essential
Enrich

€0.25

per listing you have
Create

€0.49

per new listing

Marketplace-ready.

  • Category in the tree you need
  • Title and description
  • The attributes marketplaces require
  • Images

Built from our dataset of 200M+ products. For marketplace feeds and long-tail catalogues.

Complete
Enrich

€0.49

per listing you have
Create

€0.99

per new listing

Everything your template asks for.

  • Everything in Essential
  • Every optional attribute in your template
  • Ready for your own shop, not only marketplaces

Your full template, every field. For your own shop and the marketplaces that reward rich listings.

Premium
Enrich

€0.83

per listing you have
Create

€1.65

per new listing

The richest listing we can build.

  • Everything in Complete
  • Your supplier data, merged in
  • PDFs, manuals and safety documents
  • Our dataset plus real-time crawling

Everything in it, checked live against the market. The level our largest retailers run on.

95%

of your template filled, on average. 70% of products need no human intervention.

Supplier content

Your supplier files, standardised.

Thousands of supplier products a day, cleaned and mapped to your template. Every change detected. Daily by FTP, or uploaded when it's urgent.

Straight to your PIM

Not a PIM. The engine before your PIM.

Pipeline completes and builds the listing. Your PIM stays the place you manage it. Connect by API, or export.

API and MCP

Questions

Can Pipeline improve the listings I already have?

Yes. Send us your shop or a catalogue export. Pipeline keeps what's right, completes what's missing and rewrites what's weak, in your template. Enriching a listing costs half of creating one, because its category, images and context are already there.

What do you need from me?

A list of EANs. Upload an Excel file, call our API, or send products from Discover with one click.

What is day-one coverage?

The share of your products we can bring to a complete listing on the first day. Any vendor can complete a catalogue one product at a time, given enough weeks. Day-one coverage tells you how much your team won't have to chase. Send us up to 1,000 EANs and we'll give you our number before you sign anything.

What if a product can't be found?

We keep looking. Missing data and images are fetched again until the listing is complete. You only pay for products we create.

Can you use my category tree and attribute templates?

Yes. Pipeline places each product in your own taxonomy and fills the attributes your template asks for. On average, 95% of template fields are filled, and 70% of products need no human intervention.

Does Pipeline replace my PIM?

No. Pipeline is the engine before your PIM. It builds the listing and sends it to your PIM by API, or as an export.

Which languages do you write in?

Pipeline writes each listing in the languages you sell in, with more than 20 languages available.

Are safety and compliance documents included?

Yes, when the manufacturer publishes them: safety information, CE declaration of conformity and manuals.

Free audit

How much of your catalogue is ready on day one?

Any vendor can complete it one product at a time. Ask them all for their day-one number. Our free content audit gives you ours, with your listings' Before and After.

Audit your listings