Different EAN. Same product. Now compared.
Manufacturers often sell the same product under a different model code and EAN for each retailer, so it looks exclusive. Specs match finds the twin by its specifications and tracks its price against yours.
Same product. Another code. A lower price.
Your competitor's “exclusive” model has the same specifications as yours. Only the model code and the EAN change. Match by EAN and you never see it. Match by specs and its price sits next to yours.
How it works.
Every spec.
Each product's full specifications, from our dataset of more than 200 million products.
On what matters.
Model codes, names and EANs don't fool it. A real difference in the specs keeps two products apart.
Price next to yours.
The twin's price every day in Compete, weighted by what the product sells.
Questions
What is a retailer-exclusive model?
The same product sold under a different model code and EAN for one retailer. It looks exclusive, so it never shows up in an EAN price comparison.
How do you know two products are the same?
We compare their specifications, from our dataset of 200M+ products with full specs. A different model code, name or EAN doesn't keep them apart; a real difference in the specs does.
What if one spec is different?
Then they're not the same product, and we don't match them. You see which spec differs, so you can decide whether to compare them anyway.
How is this different from Product families?
Product families groups the EANs of one product that share part numbers and names. Specs match finds the same product sold under a different model code, where names and codes don't match.
Is it part of Compete?
Yes. Once matched, each twin is monitored in Compete like any of your products: its price every day, next to yours, with the revenue the gap puts at risk. Each product is matched once; after that, it's monitored like any other EAN.
Can you do the same for our own brands?
Yes, with Private label matching: your own-brand products matched to the closest products in the market by their specifications.
Keep exploring
Find the twins of your products.
Send us your top EANs. We show the competitors' prices, exclusive models included, and the revenue each gap puts at risk.
Audit your price risk