The right category. Before anything else.
Every product placed in the category trees you sell on: Google Product Category, Amazon, bol, the MediaMarkt marketplace and others, or your own. The category decides everything a listing needs next.
One EAN in. Every category tree out.
Each marketplace has its own tree, and so do you. We place every product in all of them at once, with the attributes each category asks for.
Get the category wrong, and nothing else works.
The wrong specs.
The category decides which attributes a listing needs. A wrong category asks for the wrong ones.
No traffic.
Shoppers browse and filter by category. A misplaced product never appears where they look.
Rejected listings.
Marketplaces reject or hide offers filed in the wrong category.
200M+
products already categorised in Google Product Category. Most of yours are mapped before you send them.
Who it's for.
Your own tree.
Every new product placed in your category tree, ready for its listing.
PipelineSeller submissions.
Every seller's product mapped to your tree, whatever category the seller chose.
MarketplacesEvery marketplace.
One catalogue, mapped to Amazon, bol, the MediaMarkt marketplace and the others you sell on.
Send your products. Get them back categorised.
Send your product data, or just the EANs: with only the EAN, we find the product first. Tell us which category trees you need, and we return each product in each of them, with the attributes every category asks for.
Questions
Which category trees do you map to?
Google Product Category, Amazon, bol, the MediaMarkt marketplace and other marketplace trees, plus your own category tree. Tell us the ones you list on.
Why does categorisation come first?
The category decides which attributes a listing needs, which filters it appears in and whether a marketplace accepts it. A product in the wrong category gets the wrong attributes, the wrong filters and no traffic.
What do you need from me?
Your product data, or just the EAN, plus the category trees you need. With your titles, descriptions and specifications, we categorise them directly. With only the EAN, we find the product first: we gather it from the market, merge the sources and then categorise it. Our database of more than 200 million products is already categorised in Google Product Category, so most EANs are mapped before you send them.
Can you use my own category tree?
Yes. We map every product into your own tree, as well as into the marketplace trees you list on. With Pipeline, your own tree is an add-on of €0.05 per product.
Is categorisation part of Pipeline?
Yes. Every listing Pipeline builds is categorised first, because the category decides which attributes the listing needs. You can also use categorisation on its own.
How do I get the results?
By API, as a file, or straight into your PIM.
How much does it cost?
Google Product Category costs €0.01 per product with your data and €0.02 from the EAN alone. Amazon, bol, MediaMarkt or your own tree cost €0.05 with your data and €0.25 from the EAN alone, both falling with volume. See the pricing page for every band.