Private label matching

No twin in the market. Matched anyway.

Your own-brand products share no barcode with anyone, so EAN matching can't see them and title matching guesses. We match them by what they are: their specifications, across more than 200 million products.

Specs, not titles

Same title: 312 products. Same specs: three.

We compare every specification and every line of content, not a handful of words. Each match comes with a score and the specs that match or differ, so your team can trust it at a glance.

Illustrative example.

Read. Retrieve. Judge.

Read

Your product, in full.

Every specification and every line of content of your own-brand product.

Retrieve

200M+ candidates.

The closest products from our catalogue of more than 200 million, each with full specifications.

Judge

Spec by spec.

AI compares each candidate with your product and scores the match, with the reasons.

Match quality

Tested head to head. Won on match quality.

We have competed with other matching providers on the same products. Our matches won. Ask for the same test.

Who it's for.

Retailers with own brands

Position your private labels.

See the branded products shoppers compare yours with, and what they cost. Price, range and content your own brand against the real alternatives.

Brands

Know your private-label rivals.

See which private labels go head to head with your products, where they are sold and at what price.

Landscaipe Shelf
Free match test

Test us against anyone.

Send us a sample of your own-brand products. We return their closest equivalents, with scores. Compare them with any other provider's matches.

Request your match test

We'll reply by email to agree the file and the date. Your data is used only for this request.

Questions

What is private label matching?

Finding, for each of your own-brand products, the products shoppers compare it with in the market, even though they share no EAN.

Why not match by title?

Titles are short, inconsistent and often generic. The same title can describe very different products, and the same product can carry ten different titles. Specifications are what make two products comparable.

How does it work?

We read the specifications and content of your product, retrieve the closest candidates from more than 200 million products with full specifications, and an AI model compares them spec by spec and scores each match. It is retrieval-augmented generation (RAG) on top of large language models, grounded in our product data.

What do I get for each product?

Its closest equivalents, a match score, the specs that match and the ones that differ. Add Compete to follow their prices every day.

Is it only for retailers?

No. Brands use it to see which private labels go head to head with their products, where they are sold and at what price.

How can I test the quality?

Send us a sample of your own-brand products and compare our matches with any other provider's. Free.